Eccentric Italian Prada — her condition is estimated at more than $ 3 billion. She is the mistress of the most successful Family House of Mod Rrada. Her name in the ten richest women of the planet Miuccia Prada was recognized this year as the most influential designer of clothing and accessories. Many colleagues unanimously call her «New Coco Shannel». “Her influence is huge! In the nineties, she made the world think in her own way — John Gallaino admits — she changed her attitude to clothes in principle. Prada is the last revolutionary of fashion «.
It was then that cool changes arrived ..
Madam Miuccia Revolutionary is not only in fashion. The youth of the hot lords was held in the study of Marx’s works and visiting the gatherings of the Communist Party. At that time, it was difficult to imagine this almost exemplary Komsomol member in the role of the mistress of the world glamor.
Any online clothing store is happy to cooperate with Prada, because its fashion collections from large and small firms are quite popular among consumers.
“I have not forgotten my beliefs at all,” says Prada, “just when you work in Europe, there is no time to think about destroying the capitalist system, we have enough of our worries”.
But there really enough worries. Together with her husband, she leads a huge concern, which includes four main units: Prada Donna, Prada Uomo, Miu Miu, Granello and a dozen small firms. But Prad’s story began much more modest and long before the birth. In 1913, her grandfather and grandmother founded a family firm for the production of elite leather products. According to trifles, they did not exchange and could quickly get a very respectable clientele. Perhaps it was then that traditions were laid to set space prices for Prada products. And the young Miuccia from the moment of his birth (1949), until 1978, was not particularly interested in the family company. But when
After the university, she headed Prad’s house, it became clear that the world would never be the same. Miuccia, having a unique sense of style and instinct on fashion trends, finds unexpected solutions in fabrics and cover. Once she created a transparent cloak that changed color when he got wet. Prada, without fear of risk, can invest tens of millions of dollars in fatal, seemingly projects and earn billions on this. “They say that it is impossible to be massive and cult. Nonsense! I like to adhere to concepts, but do not like to be boring. I love beautiful things. And I am a pragmatist: before creating something, I already know if it will be well sold «.
Senior is also pragmatic and conservative in everything regarding the family. She lives with her husband Patriczio Bertelli in the same house where her childhood passed. Carefully hides the details of family life, does not answer personal questions and does not fall under the sight of the paparazzi. In addition to the main business, Miuccia (having the degree of Doctor of Political Science) finds time for charity, developing culture and cooperation with the University of Milan. Today, like the last 27 years of Miuccia, one step ahead of the fashion: “We proceed from the fact that luxury is already tired of the order, but I’m not sure that the passion for brilliance and beauty will soon pass, and therefore I prefer to do things less with catchy. They will like rich and smart people «.
